Retail Structure

Since it was founded in 1977, Nisa's main priority has always been its members; this is why members are at the core of the company’s strategy and structure. Every key company decision has member involvement ensuring that their needs are always met, providing a clear and transparent working environment for all to enjoy.

The development of the Nisa symbol group has been recognised at a number of awards including collecting the accolade for Symbol/Fascia retailer of the year at the 2011 Retail Industry Awards, Symbol Retailer of the Year accolade at the prestigious Grocer Gold Awards and Best Symbol Retailer and the overall award, Best Convenience Retailer at him’s!  CTP Awards 2012.

"Act Like a Multiple"

Key Facts

  • Over 1134 registered shareholders
  • Over 915 Nisa fascia stores
  • 770 Store of the Future stores, which provide an approachable, brighter, friendlier and more contemporary environment for customers to shop in. The stores sport a new white fascia and a zonal format, which is designed for each type of shopper.
  • Nisa fascia winner of the 2011 CTP Him! Best Symbol Group of the Year award, which is voted for by consumers, highlighting the strength of the Nisa stores and the service they offer consumers.
  • The Loco symbol group was launched in 2012
  • 400 product offers every three weeks
  • 12,000 product lines
  • Five million personalised leaflets sent out every three weeks.

Nisa’s retail strategy is to deliver benefits for independent retailers and help them grow their sales and profits in an increasingly competitive market.

The key aspects of this strategy flow from our "mission statement":

‘Passionate About Independent Retailing; Committed to Creating Benefits for Members.’

Each Nisa member is unique with all stores being independently owned. Nisa’s main priority is its members, which it supports to help succeed and grow their businesses. One of the ways that Nisa does this is to "act like a multiple"- by buying large quantities of products into its very large and efficient central distribution operation and delivering to 5,000 drop off points throughout the UK. This very efficient supply chain helps to lower operating costs which directly helps members and their customers.

Nisa membership is extremely flexible, helping independent retailers to retain their own fascia or inviting them to join one of the Nisa symbol groups, which includes the Nisa Local and Nisa Extra fascia as well as the new Loco fascia.

The development of the Nisa brand in recent years has been phenomenal with the Nisa Store of the Future launching in 2008 offering a complete package to retailers with every aspect of the customer’s experience being considered. The success of the Store of the Future format is evident with around 630 stores now opting for the fresh and clean store concept.

The development of the Nisa symbol group has been recognised at a number of awards including collecting the accolade for Symbol/Fascia retailer of the year at the 2011 Retail Industry Awards, Symbol Retailer of the Year accolade at the prestigious Grocer Gold Awards and Best Symbol Retailer and the overall award, Best Convenience Retailer at him’s!  CTP Awards 2012.

At the end of 2010 Nisa launched its first ever television advert which was extremely well received with 39.5 million people seeing it at least once whilst 25.5 million people saw the advert at least four times.

Additionally Nisa ventured into national press advertising highlighting the fantastic deals available at Nisa stores, which are changed on a three weekly basis. This was joined by a brand new recruitment strategy which saw Nisa launch a new website, www.join-nisa.com, to help to inform retailers of the vast benefits of joining the group.

There is no one size to fit all, Nisa works closely with each of its independent retailers, ensuring they are provided with all the essential ingredients they need to create the perfect shopping experience for their customers. For example, Nisa members have access to three different trading packages including customer leaflet and point of sale, individually tailored to their trading style and customer base and all consumer leaflets can be personalised.

Nisa members benefit from over 12,000 product lines as well as 400 three weekly promotional offers which can challenge those of the multiples. Also, due to its comprehensive distribution network Nisa members can benefit from high quality fresh foods which can be delivered daily

Nisa retailers are also eligible to take part in the award winning Making A Difference Locally (MADL) charity (www.makingadifferencelocally.com) which helps retailers to raise funds for local charities or good causes through the sale of specific products in store. This helps to further cement Nisa retailers as the hub of their local community.

The Nisa Retail strategy is ultimately very simple. It is about thousands of retailers working together to create and share buying power and Central Distribution Services which make the business look, feel and act like a multiple.

The Nisa offering can be as individual as the retailer wishes but, as you would expect, there are also significant rewards and rebates available for loyalty and adding extra volume to the system. By working together, each retailer is significantly better off than if they were trading individually. Consumers benefit from vibrant local stores, selling an excellent range of products at good prices and run by local entrepreneurs.

As Nisa is run purely for the benefit of its members, any profits are usually reinvested in the business to create greater efficiency and benefit or redistributed so retailers can invest in their own businesses; this resulted in Nisa members sharing £4.5 million surplus payments in 2010 and 2011 as well as £4.6 million in 2012. This helps Nisa retailers to develop their stores, expand their businesses and provide consumers with an enhanced shopping experience.

Each Nisa member has the full support of Nisa’s Member Support Centre in Scunthorpe, which incorporates a broad range of services including IT, marketing, public relations and a member helpdesk.

Nisa believes that all these things – added together – create an effective strategy for Nisa retailers to compete and survive in today’s marketplace.