Digital Optimisation Manager (Marketing)

Vacancy Name
Digital Optimisation Manager (Marketing)

Closing Date
November 09, 2018

Location
Office based – Partner Support Centre

Package
Full-Time/Permanent

Address
Nisa Retail Ltd, Partner Support Centre, Waldo Way, Normanby Enterprise Park, SCUNTHORPE, North Lincs. DN15 9GE

Job Details

Job Details:

(main responsibilities)

  • Devise and deliver B2B and B2C online strategies which guide target audiences along a pre-determined customer journey which makes them increasingly loyal and valuable to the Nisa organisation or/and its partner stores. 
  • Develop, maintain and manage all of Nisa’s online platform within budget, whilst optimising their performance and keeping them current in a fast-developing digital world.
  • To explore and test innovative B2B and B2C digital initiatives, having demonstrated that they have the potential to benefit the Nisa business, whether in the short, medium or long term 
  • Work with the Head of Marketing and the Marketing Operations Manager, to develop a digital marketing strategy for Nisa, with emphasis on optimising the user journey from awareness to loyalty and advocacy.
  • Recommend strategies for SEO, PPC, Adwords and paid social activity.
  • Optimise and maintain the Nisa Store Locator as well as Nisa’s presence on third party digital search platforms.

Experience & Personal Attributes:

  • Previous experience in a digital role within the retail, FMCG or a consumer/member facing organisation is essential, preferably at a manager level
  • Excellent communications skills; the successful applicant should be able to produce compelling visual and written communications
  • High levels of creativity and the ability to work collaboratively with internal teams and external teams, including agencies
  • A thorough understanding of B2B and B2C digital marketing
Apply

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