Digital Optimisation Manager (Marketing)

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Digital Optimisation Manager (Marketing)

Vacancy Name
Digital Optimisation Manager (Marketing)

Closing Date
January 11, 2019


Full time / Permanent

Nisa Retail Limited Waldo Way Normanby Enterprise Park Scunthorpe North Lincolnshire DN15 9GE

Job Details

Job Details (main responsibilities):

  • Support the development of an optimised and forward-thinking digital marketing strategy
  • Manage the build, development and maintenance of a centralised Nisa website, and the ongoing development of an existing Nisa partner site 
  • Coordinate Nisa teams and external suppliers to deliver digital projects on time and within budget
  • Optimise Nisa stores’ online presence utilising the recently acquired Yext Knowledge platform
  • Recommend strategies for SEO, PPC, AdWords and sponsored social content
  • Analyse insight and data to identify trends and opportunities to shape the digital marketing strategy
  • Track, measure and report on traffic and conversion results, continually recommending improvements
  • Coach and develop 3 direct reports; carry out 121s and performance reviews etc

Experience & Personal Attributes:

  • Experience in a similar marketing or digital role
  • A solid understanding of the benefits of SEO, AdWords, PPC etc.
  • An understanding of web optimisation etc. and how to boost online brand presence
  • Any experience in retail or FMCG – this would be a real benefit
  • Amazing relationship building and management skills
  • Experience of coordinating people and managing projects
  • Experience of leading or influencing people, this’d be great
  • A degree within marketing or digital – this’d be a real advantage

To apply for this vacancy please apply online via


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