The Nisa symbol group has announced that 30 of its members recently embarked on a fresh produce trial for a 13 week period, which saw the year on year fresh produce sales through Nisa’s central distribution services increase 141% in terms of volume and 131% in value.
The trial, which ran from October 2011 until February 2012, involved 30 stores in different geographical locations around the UK and saw them commit to purchase all fresh produce requirements through Nisa’s central distribution services for 13 weeks.
Following the success of this trial, the company is embarking on a nation-wide promotion, launching at Nisa’s National Exhibition held at Stoneleigh, of fresh produce which will see all stores in the Nisa membership offered the opportunity to increase their fresh produce range.
In addition to this, the fresh produce buyer at Nisa, Colin Tunstall has negotiated a deal with its suppliers to ensure that the main product lines which include lettuce, tomatoes, onions and potatoes all feature a price-marked pack to help give Nisa’s customers competitively priced produce over a sustained period of time, whilst also maintaining a guaranteed 30% margin on return for retail members.
Nisa Local retailer Rav Garcha commented, “The fresh produce incentive allowed us to be free of mind in terms of ordering fruit and vegetables into stores. We were able to experiment with what produce would work but not only that, we saw an increase in the sales of our fresh meat which shows that customers are using the store as a one-stop shop. It has made me think about increasing the size of our offering and investing in new equipment.”
Nick Slater, Nisa fresh business manager commented, “We are really pleased with the progress of the trial within Nisa symbol stores and this reflects the commitment which we have from the members who took part. Those members who participated in the trial increased their range which in turn increased their sales. We are looking to emulate this success throughout the entire Nisa membership.”
For more information please contact Sarah Martin (firstname.lastname@example.org).