A Nisa way to Communicate
Shoppers and retailers alike are flocking to Nisa’s social media channels in a bid to keep in touch with the latest news and great offers.
Nisa now boasts a strong reach on a variety of digital platforms, including Twitter, Facebook and Instagram with accounts for Nisa Retail, Nisa Locally – the company’s corporate and consumer facing personas respectively.
Audiences on a range of digital channels have increased healthily over the past 12 months as Nisa and its retailers, shoppers and suppliers strive to stay on top digitally.
Both consumer facing and business to business interaction has increased with follower numbers, engagement activity and reach all rising over the past year.
The consumer facing Nisa Locally Facebook page has seen a 29% increase in fans over the last 12 months to the end of September and an increase of 46% in its @NisaLocally Twitter followers.
Meanwhile the corporate Twitter account @NisaRetail, aimed at retailers, suppliers and others in the sector, has grown equally as impressively with a 40% increase in followers between September 2016 and September 2017 and a fantastic year-on-year increase in engagement of 4236%.
The consumer facing Nisa Locally accounts have been boosted most recently thanks to online interactive games to celebrate Nisa turning 40 as well as competitions.
Engaging with other businesses and individuals as well as marking key calendar events and sharing posts from influencers in the sector has all assisted in delivering the success across all channels.
PR and Communications Manager at Nisa Retail, Gemma Bell, said: “Digital engagement is hugely important and a great tool for us to reach out to and engage with an array of audiences, be it consumers, our members and suppliers as well as key influencers and trade journalists within our sector.
“With support from our Harrogate-based digital agency Extreme Creations, we have seen some real growth on all our channels, demonstrating the way the world is continuing to move towards a digital first approach and it is vital that as a business, we carry on developing our online and digital presence as we look to the future.”