Carry on blogging

Nisa is set to continue its blogging ambassador programme following a promising start at the end of last year.

Almost 70 food lovers applied to become bloggers for Nisa’s own-label Heritage range when the initiative was launched in November via a range of social media platforms.

And the five that were selected proved popular online with some excellent posts shared and some great reviews of the recently re-launched Heritage pizza collection and wines.

Now plans are afoot to continue with the scheme and invite bloggers to taste more of the popular own line products and share their views.

Heritage Brand Manager at Nisa, Tracey Redfearn said: “This was a first for Nisa and so we were initially unsure whether it would take off but we received 68 entries overall which is a good indication of how many people are interested in blogging about Nisa’s Heritage products.

“There were a lot of very positive comments on social media about the blogger activity and the entries were all very enthusiastic – it was clear that people were excited about trying our products and the blogs were all very favourable.”

A calendar of blogger activity will now be drawn up and new Heritage products as well as current lines that have been refreshed and re-launched will be sent out to the blogging ambassadors for further reviews to be carried out and shared.

Tracey added: “There is no better testimonial for a product than that of someone who has tried and tested it themselves and then recommends it to others. I’m keen to continue and build on our blogging programme and am looking forward to reading more great reviews about some of our delicious Heritage food and drinks.”

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