Celebrating Chinese New Year

Nisa’s Taste of the Orient promotional event is making a comeback in 2019 to help retailers bring home the bacon for the Year of the Pig celebrations next month.

With Chinese New Year being celebrated on 5th February, Nisa will be bringing back the Chinese Meal Solution event to drive footfall in partners’ stores and increase sales.

According to figures from Nielsen panel data, 95 per cent of UK households buy into the World Food category with rice and cooking sauces proving ever popular among shoppers.

Top brand labels in the category including Uncle Ben’s, Sharwood’s and Blue Dragon will feature in key offers to shoppers at Nisa as the Chinese New Year is used to encourage increased spending on meal solutions.

Nisa retailers will be offering customers a wide range of products at just £1 including Prawn Crackers, bottles of hoisin or plum sauce and jars of stir fry sauces from Sharwood’s, Uncle Ben’s Express Rice pouches and jars of cooking sauces as well as egg noodles and sweet chilli sauce from Blue Dragon.

Heritage Chinese Collection ready meals will also be available on a 2 for £5 deal.

Ian Redhead, trading controller at Nisa, said: “Our World Food category events were popular in our retailers’ stores throughout 2018 and the Chinese New Year provides the perfect opportunity to revive the event and help to further drive sales in this category for Nisa partners.”

The Taste of the Orient event will be live in stores between 21st January and 10th February.