Counting down to Christmas with Nisa
Nisa’s ‘Big Christmas Countdown’ kicks off today (Wednesday 9###sup/sup### October) and will run for 12 weeks, offering retailers one amazing deal a week, every week for the duration of the festive event.
Each of the 12 market-leading deals will be available to Nisa partners for one week only with a new deal being revealed only once the previous week is over.
With shoppers already planning for Christmas, Nisa is supporting its independent retail partners, ensuring they have competitive deals in their stores from now all the way up to the big day itself.
Research from HIM reveals more than half of shoppers start their Christmas food and grocery shopping in November so there will be great offers available on key essentials that consumers can buy early and store away until Christmas.
The advent calendar style promotion will be supported by a bespoke marketing campaign and eye-catching POS material enabling stores to create enticing in-store displays as the event unfolds.
Nisa’s head of marketing, Philippe Rondepierre, said: “Excitement for Christmas begins way ahead of December, as shoppers begin to budget their last few paydays between now and the big day.
“Research tells us that shoppers are inspired by ideas from in-store displays, and more than half buy products on impulse during the festive season.
“Tapping into this impulsive shopping style will help to get the Christmas spending started now and continuing right the way through to the end of the season, ensuring Nisa partners enjoy a strong trading period to end the year on.”