Let the countdown to Christmas commence

The countdown to Christmas is on and Nisa is helping its retailers get the festivities underway with a host of great deals in the early Christmas promotional event. 

With UK shoppers getting excited about Christmas earlier each year, Nisa is supporting partners to ensure they have some great competitive Christmas deals available in their stores from now up to the big day itself.

According to HIM research, more than 50 per cent of shoppers start their Christmas food and grocery shopping in November and Nisa is supporting their retailers with some competitive offers on key essentials that consumers will be looking to buy early.

Included in the £1 Christmas essentials are Bisto gravy granules (170g), Ocean Spray cranberry sauce (250g), Paxo stuffing (170g), Branston Pickle (360g) and various Colman’s pickles, mustards and table sauces.

For those planning ahead for Christmas parties, there are also competitive deals available on a range of treats including McVitie’s Family Circle biscuits (£3 for 670g carton), McVitie’s Victoria biscuits (£4 for 600g carton), Nestle Quality Street jar, Nestle Dairy Box Deluxe carton and various Maynards sweet jars for £4.

Pringle tubes for £1 and Walkers crisps 6pk for £1 are also on offer to encourage people to get stocked up.

Philippe Rondepierre, Nisa’s Head of Marketing, said: “Shoppers are inspired by ideas from in-store displays and more than half of shoppers purchase products on impulse during the festive season, so we want to tap into this and get the Christmas spending started now and continuing right the way through to the end of the season.

“With multiple shopping trips taking place for groceries and treats before Christmas, we think our retailers have some great deals instore to encourage shoppers to spend and keep on spending.”