Nisa helps shoppers to ‘Make Dad’s Day’

Nisa is supporting retailers with ‘Make Dad’s Day’ marketing activity this month to help them to make the most of sales opportunities in the run up to Father’s Day next weekend.   

The campaign will run in stores and online and will support retailers in capitalising on opportunities presented by the occasion, including gifting, breakfast and evening meal solutions.

Nisa is supporting partners with themed point of sale and gondola end kits deals to help them to create in-store theatre and maximise potential sales during this key calendar event, in addition to a wide range of great deals to help them to remain competitive over this period.

The campaign will be supported by a feature in Nisa’s consumer leaflet and on social media, including a competition giving consumers the chance to win a case of Gentleman’s Collection wine.

Some of the offers included in the promotion are Celebrations, Toblerone, and Thorntons confectionery at £3, great deals on spirits such as Plymouth Gin and Glenkeith whisky and breakfast favourites such as bacon, sausages and eggs, to provide everything shoppers might need to spoil their dad this Father’s Day.

Philippe Rondepierre, Head of Marketing at Nisa, commented: “With an estimated 30% of shoppers looking to convenience stores for their Father’s Day meal or gifting solutions this year, there is a real opportunity for retailers to cater for these needs and tempt shoppers with strong displays and gift inspiration. 

“This campaign was designed to support our retailers in driving sales in the run up to Father’s Day, and we hope it helps them to have a fantastic trading period.”