Nisa launches new wine festival
Nisa Retail, the specialist delivered wholesaler and convenience retail expert, has launched its new wine festival event to help drive sales while also encouraging cross category purchasing in members’ stores.
The festival launched in the last week of March to much fanfare throughout Nisa member stores, with retailers receiving assistance from the company’s field based team to execute the activity successfully and ensure the specially designed gondola end displays were properly merchandised for maximum impact.
The wine festival, which will be supported instore, through POS, in the company’s consumer leaflets and online, through its website www.nisalocally.co.uk and its social media channels, will feature a range of specially selected wines, benefitting from tasting notes, food matching recommendations – which complement Nisa’s Heritage own label range – and award winning highlights.
In addition, the activity will also match up wines for big night in events, such as the perfect wine to watch a movie with and the ideal wine for a romantic evening.
Wines selected for the festival include Oyster Bay Sauvignon Blanc at £6.99, the ‘I heart…’ range at £4.99, Casillero del Diablo range at £5.99 and Blossom Hill Blends at £3.99.
Emma Breslin, trading controller covering wine at Nisa, commented, “We are confident that our Wine Festival will deliver great sales uplift for our members, not only in the wine category, but in those areas we are cross merchandising. The wines and prices we’ve secured provide a great competitive offer for our members and their customers, while the tasting and food matching advice is hoped to drive further engagement with product and store.”
The wine festival launched just days after Nisa announced it would not be increasing the base pricing on wines following the Chancellor’s budget announcement.
Nisa supports over 1,300 local retailers and 3,000 stores across the UK. Some operate under the Nisa brand and others under their own names. Nisa supplies the stock they need and the retail support that helps them to grow their business.