Nisa retailers buck the downward trend as own label sales surge

Nisa retailers are bucking the trend of declining own label sales in the convenience sector, with sales of own brand products at Nisa increasing significantly year on year.

Whilst recent research from HIM! suggests that a decreasing number - less than one fifth of c-store shoppers - have bought an own label product this year, combined sales of Heritage and Co-op own brand products to Nisa retailers have increased by a huge +42.5% year on year.

With Nisa partners able to access around 800 products from Nisa’s award-winning Heritage range, as well as almost 2,000 of Co-op’s quality own brand lines, such is the appetite for these that one in four products sold through Nisa is now an own label one.
 
The introduction of Co-op own-label products into Nisa partner stores also continues to grow in success, with these products accounting for one in five of total sales through Nisa.

The figures follow Co-op’s recent achievement at the Grocer Gold Awards, where it took home the coveted ‘Grocer of the Year’ award for the first time.

Steve Leach, sales director at Nisa, said: “Despite research suggesting a decline in own label sales within the convenience sector, demand for these products continues to grow at Nisa, demonstrating the importance of a strong own label range to cater for price and quality-conscious consumers. 

“90% of Nisa partners stock Co-op own label products and feedback from those stocking the range has been overwhelmingly positive.”

Dan Brown, owner of Nisa Local Pinkie Farm in Musselburgh, added: “The fresh range in Co-op own label is excellent and allows us to compete at the highest level so shoppers are coming to us before they even think about going to a supermarket. 

“We have more than 1,400 Co-op lines in store now and chilled sales are up significantly and margins are up too.”