Popping the cork on a Nisa Wine Festival
Nisa is celebrating the arrival of spring with an in-store Wine Festival to help its retailers drive footfall and sales with great offers across a range of wines.
The event has now become well established in Nisa’s events calendar with a bespoke themed marketing campaign including themed POS to help create in-store theatre.
A wide selection of white, red, rosé and sparkling wines is available in the Wine Festival which runs for three weeks from 16th April to 6th May.
With more than 40 per cent of convenience shoppers deciding to purchase wine once they are in-store, highlighting good promotions on wine will help to drive purchases. And as the average wine shopper spends more than £13 per trip to their local store, they are a valuable resource for retailers to tap into.
Included on promotion during the Wine Festival is a wide range of the I Heart 75cl wines at £4.99 and the I Heart Prosecco at £6.99, The Straw Hat 75cl wines at £3.99 each, selected 75cl Blossom Hill wines at £5.49 each and much more.
Asa Chamberlain, Business Manager for Licensed, said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers. We are confident that this event will again support our members with a competitive offer and help them to drive sales with some fantastic deals on a wide range of wines.”