Re-fit at busy community store sends sales soaring
A complete re-fit at a bustling convenience store in the centre of a tight knit London community, has seen turnover double and sales of fresh produce rocket.
Buggsi’s, on Bramley Road in North Kensington, was selling just £70 worth of fruit and vegetables a week before the 1,000 sq.ft. store was totally stripped out and converted into Nisa’s Store of the Future Evolution format.
The one standard sized, open fridge, which offered two to three bays, was removed and replaced with a bank of modern, upright, doored chillers presenting some 17 bays for chilled products.
Now the store takes at least £70 every day on fresh goods and on the busiest days stock can sell out before the next delivery arrives.
Rikesh Patel runs the store alongside his father who bought the store 30 years ago. He said: “We simply can’t keep up with the chilled range. We have sold more ready meals in the last two months since the re-fit than we have in the whole of the last two years of stocking them.”
Working alongside his Nisa Retail Development Manager, Richard Shorney, Rikesh has extended his range and with an average basket spend of almost £8 and in the region of 5,700 shoppers every week, the future of the store looks promising.
Richard Shorney commented: “In my 20 years in retail this is possibly one of the best and effective re-fits I have seen. It has had such a dramatic impact on sales figures and the store is really over-performing for the space it is in.”