Sales pouring in for award-winning wine

Heritage wine is proving a big hit with both consumers and judges with two of the five strong range now award winners.

After the flurry of excitement when Nisa’s own label wine was introduced at the annual trade exhibition in Stoneleigh earlier this year, it’s selling well in members’ stores.

And last month the Shiraz and Sauvignon Blanc both won awards at the Local Shop Quality Drink Awards.

Now, they have been shortlisted in the Quality Drink Awards for the Best Wine Under £7 category in both the white and red sections, and will be up against wines from the multiples including Asda and Aldi.

The success comes as no surprise to some Nisa retailers who have spoken highly of it since their first tasting back in Spring.

One Nisa member reporting success with the Heritage wine is the Proudfoot Group. Valerie Aston, co-director at Proudfoot said the entire range has been doing well in-store ever since it arrived following the presell at Nisa’s exhibition in April.

 “We received the initial stock which we featured on an end in-store and held in store sampling. It’s really good quality but customers often just go by the name of a wine and buy the ones they know so we wanted people to try it and understand the quality of it.

 “We have a real call for a wine in this price bracket. A regular, ongoing available wine at £4.99 or less is perfect for us and to get that across the whole mix of varietals is ideal.

 “It is certainly working for us with all five wines selling well, although the Sauvignon Blanc and the Chardonnay are certainly our best sellers. 

“Heritage is a really good everyday wine and I believe the quality is better than the average everyday wine and what’s more, our customers know they can get it at a good price on an ongoing basis.”

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