Store conversions reap rewards

Nisa partners who have converted their stores to the latest Evolution format over the past 12 months are enjoying sales increases averaging almost 12 per cent.

Twelve months ago, retailers converting to Nisa’s Store of the Future 2 Evolution format could expect to see more than six per cent uplift in sales, but this year that average gain has doubled to 11.8 per cent post conversion.

Since the start of January this year, 42 stores have converted to the latest format which offers retailers a greater degree of flexibility, moving away from a one size fits all model to a more modular development format.

Barry Patel has now had both of his Luton shops converted to the latest format and is delighted with the result. 

He said: “Sales have gradually been increasing and it is all positive for us. The stores look fantastic and our customers are all really impressed. All in all, it was a very professional job that was done, and sales have gone up.”

In addition to conversions, a further 41 new Evolution concept stores have been built since the start of the year, including several flagship stores such as John Stevenson’s 2,600 sq. ft forecourt store that opened in July in North Allerton.

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The latest concept takes on board emerging trends in the marketplace to create a store design that best captures additional footfall and spend while setting Nisa retailers apart from the competition.  

Head of format and development at Nisa, Darren May, said: “The move away from a one size fits all model to a more modular development format continues to prove successful for our retailers and the figures show that it is working for them.

“Our store development managers work very closely with our retailers to ensure they deliver the best fit for them and their demographic, allowing the Nisa partner to hand pick and evolve concepts to suit the needs of their own business.

“The aim is to give each store a unique quality and selling point, required to make a difference in the market place.”

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