Study reveals Nisa’s charity adds over 5 times the social value for every £1 donated
A recent study has revealed that Nisa’s charity, Making a Difference Locally creates social value of £5.16 for every £1 donated to communities served by its stores. The study was commissioned by Making a Difference Locally (MADL) with Kingston Smith Fundraising and Management to better understand the impact and social value of donations made within the communities served by Nisa.
The study covers donations that were made by Making a Difference Locally from January to December 2016. During that period, just under 2,000 donations were made by Nisa’s independent retailers ranging from around £50 up to £7,000, though the majority were £500 and below. Beneficiaries spanned a wide range of groups from local sports clubs, hospitals and hospices, to schools, food banks and community groups.
People participating in local sports activities or accessing local facilities were found to benefit from the highest social value created per head, and projects for children and older people were also found to benefit from higher social value per donation.
Other observations in the report included that “retailers who are active members of the MADL initiative are making very significant contributions to their local communities” and “the social return is remarkable given the modest resource that goes into running the MADL operations”.
Kate Carroll, Head of Charity for Making a Difference Locally, commented: “The report produced some really valuable insights into the impact of the charity’s support, and we were delighted to discover the extent of the social value created by our members’ donations and also to determine which beneficiaries achieved the greatest benefit from them. The results of the study will help to shape the charity going forward and establish how we can make even more of a difference to local communities.”