Tickhill retailer gets ShopAppy
Family-run grocers Taylor’s of Tickhill was one of several Tickhill retailers who went digital with the launch of a new shop local initiative, ShopAppy.com, last Saturday.
The historic village of Tickhill in Doncaster, home to many third and fourth generation shopkeepers, joined the new online ‘shop local click and collect’ scheme to bring local shops and products together in one place online and encourage customers to spend closer to home. To mark the occasion a launch event was held outside Taylor’s of Tickhill featuring dancing emojis, product sampling of local goods, special offers and free prize draws in support of the new scheme to help independent traders compete and to make it easier for people to shop local.
Store owner Christopher Taylor said of the initiative: “Taylor’s, like many of the shops in Tickhill has been a family-run grocery store for over 70 years and we have a loyal local base of customers. But we need to keep up with new generations, who are now digital and time-pressed. “We know that many people do not have time to shop locally as regularly as they would like to. ShopAppy will mean they can browse what the shops in Tickhill have on offer, buy our items online and collect their shopping when they choose.”
ShopAppy founder Jackie Mulligan explains: “It is very hard to for independent retailers to survive with the pressure of online giants and major retailers and supermarkets surrounding them. “I meet plenty of customers who would prefer to shop locally but it is not always convenient so they end up in supermarkets or online. There are shops in Tickhill which offer items you simply could not find at supermarkets or in the big chains. ShopAppy brings customers more choice and an easy way to shop local.”